This past Thursday night, while unconfirmed reports spread regarding the Brown University gunman, the network's Kaitlan Collins used social media, highlighting the uncertainty and pointing viewers to her channel's 9pm newscast.
Even though the network is hardly a flawless news source, her message resonated for a lot of people. It is one of the organizations where one can locate fact-based and mostly reliable reporting – particularly during crises such as the one unfolding close to a New Hampshire storage facility.
A Vulnerable Situation During a High-Stakes Tug-of-War
However CNN, now middle-aged, finds itself in a precarious position as two massive media conglomerates battle over ownership of its parent company, Warner Bros Discovery.
Regardless of who wins, the destiny of CNN has been drawn into a high-stakes game of corporate ownership, rather than as a question of what benefits the news-consuming public.
“This is yet another example of the profound systemic issues with roots in decades of policy decisions,” stated Victor Pickard, author of “Democracy Without Journalism?” and a professor of media policy at the University of Pennsylvania.
The conjecture about the future owner of Warner Bros Discovery – could it be Netflix or Paramount Skydance? – misses a broader point.
“The narrative is crafted as a financial tale with powerful individuals as the protagonists, but there is scant discussion of the public interest,” Pickard explained.
A Further Element: The Former President
The network's predicament is made more complex by Donald Trump’s opinions about a network he has long portrayed as perhaps his main “fake news” adversary.
Recall the chants of “CNN sucks!” at his rallies, his administration’s punitive suspension of reporter Jim Acosta’s press credentials, or his clashes with Collins in White House briefings.
Trump now asserts that CNN needs new ownership. You can read that as ownership that will insulate him from journalistic oversight. That is one reason why he appears to support Paramount Skydance, which has made a hostile bid.
He has grounds to prefer that company more. For one thing, it is led by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
Paramount, owner of CBS News, also recently placed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the top editor of that venerable news network.
A Possibility of Further Uncertainty
Notably, if Netflix is successful, CNN and other cable outlets would first be spun off into a standalone company. That would be a welcome development to many at the network, but it’s not exactly a secure position. That setup could pave the way for CNN for another sale. There is no finish line.
In the view of Timothy Wu, a lot of this is against the law, anyway. The influential voice of big tech’s dominance wrote recently that competition laws should disallow both deals.
“Either merger would be bad for the country, and both should be challenged by regulators,” Wu argued.
The Fundamental Problem and a Way Ahead
Whatever happens with this particular battle, the underlying crisis remains.
“The present media landscape is a highly structure that undermines democracy, but we shouldn’t give in to a sense of powerlessness,” Pickard said. Policy decisions – dating back to the 1930s and 1940s – helped to create this profit-obsessed monster, and new policy decisions can address it.
Is this likely in an era where the Federal Communications Commission chair will not confirm that the agency is independent? Change is a distant prospect now, but that should not imply it will be impossible forever.
Measures that bolster independent news organizations, aid local journalism, fund public media, and outlaw the consolidation of media power in a handful of hands are not only possible – they are vital for a robust democracy.
Regarding media ownership, larger is not superior. And news organizations such as CNN must not be pieces in the newest acquisition battle.